| Consumer importance | Consumer frequency | Consumer helpfulness | Staff importance | Staff frequency |
---|---|---|---|---|---|
Consumer frequency | .51** | – |  |  |  |
Consumer helpfulness | .24** | .39** | – |  |  |
Staff importance | .17* | .20* | .05 | – |  |
Staff frequency | 20* | .25** | .04 | .49** | – |
Staff helpfulness | .14 | .18* | .09 | .21* | .33** |