Australian R U OK?Day campaign: improving helping beliefs, intentions and behaviours

Table 5 Linear regression analyses predicting beliefs and ease in asking someone who appeared troubled ‘R U OK?’

	Belief in importance of asking		Belief in ease of asking
	Unstandardised b coefficient [95% CI]	p-value	unstandardised b Coefficient [95% CI]	p-value
Sex	.679 [.393, .965]	< .001	.811 [.575, 1.047]	< .001
Age group	.198 [.112, .284]	< .001	.167 [.096, .237]	< .001
Geographical location	− .450 [− .791, − .108]	.010	− .383 [− .664, − .101]	.008
Exposure to campaign	.302 [.091, .512]	.005	.545 [.372, 719]	< .001
Help seeking in past 12 months	− .222 [− .516, .072]	.138	− .168 [− .410, .074]	.174
Constant	4.957 [4.147, 5.496]	< .001	4.805 [4.359, 5.250]	< .001
R²	.033	< .001	.060	< .001

ISSN: 1752-4458