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Table 4 Logistic regression analyses predicting helping intentions and helping behaviour in 2017

From: Australian R U OK?Day campaign: improving helping beliefs, intentions and behaviours

Predictor variable Intentions to help close friend who might be troubled Intentions to help close friend who is obviously troubled Helping behaviour/reaching out to someone who might be troubled
B (SE) Odds ratio [95% CI] B (SE) Odds ratio [95% CI] B (SE) Odds ratio [95% CI]
Sex
 Male (ref)       
 Female .335 (.129)** 1.398 [1.086–1.799] .527 (.177)** 1.694 [1.198–2.397] .783 (.121)*** 2.189 [1.727–2.774]
Age group
 16–24 (ref)       
 25–34 − .382 (.211) .683 [.451–1.033] − 3.20 (.271) .726 [.427–1.236] − .271 (.256) .763 [.462–1.259]
 35–44 − .574 (.210)** .563 [.373–.850] − .591 (.267)* .554 [.328–.935] − .916 (.239)*** .400 [.250–.640]
 45–54 .052 (.230) 1.054 [.672–1.653] .217 (.310) 1.242 [.676–2.281] − .791 (.243)** .454 [.282–.731]
 55–64 .662 (.268)* 1.939 [1.146–3.282] 1.152 (.412)** 3.166 [1.412–7.099] − 1.004 (.244)*** .366 [.227–.591]
 65+ .607 (.247)* 1.834 [1.131–2.976] 1.229 (.389)** 3.417 [1.594–7.328] − 1.332 (.231)*** .264 [.168–.415]
Geographical location
 Non-metropolitan (ref)       
 Metropolitan − .119 (.163) .888 [.645–1.220] − .022 (.225)** .979 [.630–1.519] − .041 (.140) .960 [.730–1.262]
Exposure to campaign
 No exposure (ref)
 Some exposure (aware but did not participate) .700 (.146)*** 2.013 [1.514–2.678] 1.092 (1.99)*** 2.979 [2.017–4.400] .297 (.131)** 1.346 [1.040–1.741]
 Highest exposure (aware and participated) 1.077 (.190)*** 2.936 [2.022–4.262] .836 (.231)*** 2.308 [1.467–3.631] 1.863 (.232)*** 6.445 [4.094–10.146]
Help seeking
 No help sought (ref)       
 Sought help − .022 (.179) .978 [.689–1.390] − .160 (.232) .852 [.541–1.343] .632 (.209)** 1.881 [1.250–2.831]
 Rather not say − .374 (.302) .688 [.381–1.243] − .584 (.356) .558 [.278–1.121] − .103 (.330) .902 [.473–1.722]
Constant 1.074 (.248)*** 2.926 1.515 (.325)*** 4.549 1.303 (253)*** 3.679
Model χ2 105.114*** (df = 11)   103.934*** (df = 11)   236.968*** (df = 11)  
  1. * p < .05, **p < .01, ***p < .001