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Table 2 Weighted awareness of R U OK?Day and participation in R U OK?Day by sex, age and geographical location in 2017 compared to 2014

From: Australian R U OK?Day campaign: improving helping beliefs, intentions and behaviours

 

Awareness

Participation

Participants in 2014a (N = 2000)

Participants in 2017

(N = 2013)

Percent difference

[95% CI]

p value

Participants in 2014a (N = 2000)

Participants in 2017 (N = 2013)

Percent difference [95% CI]

p-value

n

%

n

%

 %

 

n

%

n

%

%

 

Gender

 Female

731

72.2

847

82.9

10.7 [7.1–14.3]

< .001

144

19.7

268

31.6

11.9 [8.1–15.6]

< .001

 Male

582

59.0

715

72.1

13.1 [8.9–17.2]

< .001

106

18.2

226

31.6

13.4 [9.6–17.1]

< .001

Age group

 16–24

255

77.3

250

83.2

5.9 [–.04–12.0]

.028

67

26.3

93

37.3

11.0 [3.7–18.2]

.001

 25–34

232

67.8

282

75.9

12.8 [6.1–19.4]

.009

67

28.9

117

41.3

12.4 [5.4–19.2]

< .001

 35–44

225

63.7

258

76.5

12.8 [6.0–19.5]

< .001

33

14.7

78

30.4

15.7 [9.5–21.8]

< .001

 45–54

222

65.3

267

81.1

15.8 [9.2–22.3]

< .001

35

15.8

75

28.2

12.4 [6.1–18.6]

< .001

 55–64

196

68.1

220

75.5

7.4 [0.1–14.6]

.022

34

17.3

61

27.7

10.4 [3.6–17.1]

.002

 65+

183

52.7

286

74.5

21.8 [14.9–28.5]

< .001

14

7.7

70

24.5

16.8 [11.6–21.9]

< .001

Geographical location

 Metropolitan

830

64.8

1179

76.4

11.6 [8.2–15.0]

 <  .001

167

20.1

385

32.7

12.6 [9.4–15.8]

< .001

 Non-metropolitan

483

67.1

383

81.4

14.3 [9.3–19.1]

< .001

83

17.2

110

28.6

11.4 [6.5–16.4]

< .001

 Total

1313

65.7

1562

77.6

11.9 [9.1–14.7]

< .001

250

19.0

494

31.6

12.6 [9.93–15.25]

< .001

  1. a2014 data reported in Mok et al. [32]