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Table 2 Weighted awareness of R U OK?Day and participation in R U OK?Day by sex, age and geographical location in 2017 compared to 2014

From: Australian R U OK?Day campaign: improving helping beliefs, intentions and behaviours

  Awareness Participation
Participants in 2014a (N = 2000) Participants in 2017
(N = 2013)
Percent difference
[95% CI]
p value Participants in 2014a (N = 2000) Participants in 2017 (N = 2013) Percent difference [95% CI] p-value
n % n %  %   n % n % %  
Gender
 Female 731 72.2 847 82.9 10.7 [7.1–14.3] < .001 144 19.7 268 31.6 11.9 [8.1–15.6] < .001
 Male 582 59.0 715 72.1 13.1 [8.9–17.2] < .001 106 18.2 226 31.6 13.4 [9.6–17.1] < .001
Age group
 16–24 255 77.3 250 83.2 5.9 [–.04–12.0] .028 67 26.3 93 37.3 11.0 [3.7–18.2] .001
 25–34 232 67.8 282 75.9 12.8 [6.1–19.4] .009 67 28.9 117 41.3 12.4 [5.4–19.2] < .001
 35–44 225 63.7 258 76.5 12.8 [6.0–19.5] < .001 33 14.7 78 30.4 15.7 [9.5–21.8] < .001
 45–54 222 65.3 267 81.1 15.8 [9.2–22.3] < .001 35 15.8 75 28.2 12.4 [6.1–18.6] < .001
 55–64 196 68.1 220 75.5 7.4 [0.1–14.6] .022 34 17.3 61 27.7 10.4 [3.6–17.1] .002
 65+ 183 52.7 286 74.5 21.8 [14.9–28.5] < .001 14 7.7 70 24.5 16.8 [11.6–21.9] < .001
Geographical location
 Metropolitan 830 64.8 1179 76.4 11.6 [8.2–15.0]  <  .001 167 20.1 385 32.7 12.6 [9.4–15.8] < .001
 Non-metropolitan 483 67.1 383 81.4 14.3 [9.3–19.1] < .001 83 17.2 110 28.6 11.4 [6.5–16.4] < .001
 Total 1313 65.7 1562 77.6 11.9 [9.1–14.7] < .001 250 19.0 494 31.6 12.6 [9.93–15.25] < .001
  1. a2014 data reported in Mok et al. [32]