Australian R U OK?Day campaign: improving helping beliefs, intentions and behaviours

Table 1 Demographic variables for survey respondents in 2017 compared to 2014 and 2016 census data

	2014^a (N = 2000) weighted		2017 (N = 2013) unweighted		2017 (N = 2013) weighted		2016 census data^b
	n	% of total sample	n	% of total sample	Weighted n	Weighted %	% of total Australian population
Gender
Female	1013	50.6	1039	51.6	1021	50.7	50.7
Male	987	49.4	974	48.4	992	49.3	49.3
Age group
16–24	330	16.5	219	10.9	300	14.9	15.7 (15–24)
25–34	342	17.1	366	18.2	372	18.5	17.7
35–44	353	17.7	381	18.9	337	16.7	16.5
45–54	340	17.0	367	18.2	329	16.3	16.3
55–64	288	14.4	307	15.3	291	14.5	14.4
65+	347	17.3	373	18.5	384	19.1	19.3
Geographical location
Metropolitan	1280	64.0	1429	71.0	1542	76.6	67.0
Non-metropolitan	720	36.0	584	29.0	471	23.4	33.0

ISSN: 1752-4458